Client’s Name: DIPS (Dhairyada Institute for Psychological Studies)

Publish Date: 3rd December, 2024

Service Offered:

Organic social media marketing for crash course

What is DIPS?

DIPS is an online institute offering courses, training, and other education-related services for psychology students.

Project Overview:

I started working with DIPS on 1st November 2023, and in January 2024, we launched a crash course titled ‘CUET PG Guidance Batch’ for undergraduate students.

• Target: 20 seats

Organic Marketing Strategy we followed :

1. Creating Buzz:

   • We began by engaging with our audience through stories, asking questions like:
     • How many are preparing for the exam?
     • What problems are they facing?
     • What are they most worried about?
     • How they would feel about a course designed for their struggles?
   • Objective: To analyze the sentiments of our audience.

2. Promotions via Stories:

   • Highlighted the unique selling points (USPs) of the course.
   • Total link clicks (calculated):
     • 8 + 6 + 44 + 8 + 8 + 4 = 78 link clicks

3. Total Link Clicks by Week’s End:

   • Marketing started on 24th January 2024, and by the end of the week, we had a total of 78 link clicks.

4. Additional Marketing Tactics:

   • Created and shared a checklist for the exam.
   • Designed a carousel post using audience data from the stories.
   • Shared the course schedule with no gatekeeping.
   • Posted content inspired by pop culture to connect with the target audience.

5. Dynamic Pricing Strategy:

   • Initial price: ₹3000 for the first 20 spots.
   • After 20 bookings, the price increased to ₹3500.